Market Research • Strategy • Competitive Analysis • Excel
🎯 Objective
Assess the market opportunity for a climate data and analytics platform targeting UK SMEs, focusing on market size realism, competitive structure, user segmentation, and strategic implications.
🧠 Background & Rationale
SMEs face increasing pressure to track and report sustainability metrics but lack the resources and capabilities of large enterprises. This project examines whether a dedicated SME-focused climate analytics solution represents a viable and differentiated opportunity.
🧰 Tools & Methods
- Desk research using public and secondary sources
- Analysis and visuals built in Excel
- TAM / SAM / SOM market sizing
- Qualitative competitive positioning
- SME user segmentation and needs synthesis
- Strategic option framing
🔍 Process Overview
- Defined scope, market, and target users
- Collected market, pricing, and competitor data
- Estimated market size using conservative assumptions